8/10/2023 0 Comments Retail planogram for underwear![]() Let’s get academic first and define cross-selling. ![]() Cross-merchandising display materials prove particularly influential in self-serve stores like grocery, convenience, or specialty stores, where sales representatives aren't readily available to suggest buying opportunities. That display of barbecue sauce strategically placed in the meat section didn't happen by chance. That's where merchandising tactics and display materials come into play, with the potential to subtly seduce customers and increase their purchases without being imposing. Pushing too hard can make some feel overwhelmed. However, it remains a challenge as customers don't always appreciate aggressive sales techniques. Cross-selling (add-on or suggestive selling), or any strategy that encourages shoppers to make purchases from different categories, presents opportunities for retailers to get the most out off all store visits. Gin & tonic of Martini & tonic, cocktail shakers and glasses, let's get the party started!Īll store managers are eager to discover ways to increase revenue and diversify their offerings. ![]()
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